October 07, 2009
Poopie
So I said, "Wow, Where did it come from?"
He said, "My bottom."
So much for the anatomy lessons.
October 06, 2009
Update, in brief, on everything
Preschool - Both boys are going and seem to love it, except at that one moment when who ever is dropping them off tries to leave. I like their teachers and have volunteered to do Halloween cookies in both classes.
Little Man therapy - I met with the judge yesterday. Besides being a handsome guy, he was generous. So now I'm off to the agency to get speech, physical and vocational therapy going! Yeah!
Big Boy - He has suddenly become interested in all things athletic. He has a skate board, wants a scooter, is dribbling a basket ball, has gone hiking with friends and loves it all. Mind you he also recently went to two wheels on his bike. Yeah, I have helmets, pads and band aides of every shape and size around the house.
Norman - He is moving! I'm down to my last 6 boxes at the house, but there is a half container heading this way from China. I was on ABC World News Now, and Fox Business Network. Go to www.PhartEphant.com to see clips. They actually are funny to me! Retail locations also listed on the site; we are now in over 20 stores in the US and Canada.
Book - Don't get too excited, I'm self-publishing, but it is going great. I signed off on the picture book with the printers today. I'm not happy with the coloring book, but I think I know how to fix it, so hopefully we'll do final sign off on that next week. I've ordered clear bags that can become a gift bag option for the retailers which will include a Norman, a book (picture or coloring) and crayons. I hope to have this ready for my next trade show November 5th! Amazingly, book #2 illustration work has begun.
New characters - two of Norman's friends have gone into prototype stage. Drawings are done and the factory is starting patterns. Goal to have prototypes locked down for the Toy Fair Trade Show in February.
My Writing - clearly got shelved for a bit. But I'm starting to get ideas again and look forward to exploring some silly topics soon. I think not exercising and all the work, work, got me off. But I hope to write more.
September 28, 2009
Yes, I'm alive
So today's great news - I got my first wholesaler order from a shop that called and said, "I had someone come into my store ask for your product, so I looked it up, liked it and I'd like to order." From a store in CANADA!!
Today's real life - This morning the Big Boy went poop in the toilet so the Little Man decided he should too, but in his little potty. The Little Man did a poopie, and called us to look at it. While we were saying "good bye poopie", he peed on the floor beside the toilet. I picked him up and put him in the tub. But while I was cleaning the pee, he managed to poop again in the tub. Really!! Just another day of being mom. So when all was clean I returned to the kitchen table to eat my cold omelette and no longer steaming tea.
I'll write more but bottom line, I'm so busy I haven't been writing, but I have been busy with work and shipping Normans.
By the way the first Norman PhartEphant story is now fully illustrated, completed by a book designer and at the printers.
September 07, 2009
no more training wheels
There are very few moments in life when I feel breathless. Where I just stand with my mouth open watching. Stunned. Amazed. But not in a fearful way; unfortunately had a few of those. I've had two this summer.
The first was in July. I was standing in a stream in a field in Provence, France in a photo workshop waiting for wild horses to run by. They did. It was breath taking. Just to see fluidity in motion, muscle in action and a scene/situation I had never previously encountered. Photos ensued.
The Second, just the other night, watching my eldest leave my arms and pedal, pedal, pedal. It was motion, a bit herky-jerky motion, but it was beautiful. He didn't stop, he kept going until I had to breath again. Even the Little Man sat in a stunned silence to see the Big Boy go. He was prepped. We had watched a Frankly episode where he took off his training wheels. He was prepared. He was wearing knee pads, elbow pads and his helmet. He was in the zone. On the walk out we discussed that he already knew how to ride a bike. He's been riding with training wheels for a year. The only thing that would be new was starting and stopping. Then in an instant it happened, he became a rider. When I pushed him off, he pedaled. Really it was magical.
The bike is a bit too big for him so he needs help starting, but he's already learned to slow the bike, kick his leg over and jump off. Amazing. It might be a bite crude to compare my child to a group of wild animals, but there is a similarity of entering the unknown, lacking expectations, and being amazed by the result before your eyes. But the difference, I'm so proud of him. He is proud of himself, but I too am proud of him. I know he was a bit scared. He wanted the pads. But he took the challenge and met it. Just the coolest thing in the world to watch.
September 06, 2009
Bird Feeder Update
The birds that know about are feeder are generally pretty friendly and there are clearly many birds we are feeding at this point . They have become accustomed to our presence. As long as we don’t tap on the glass of the window, they are quite willing to hang out with us in the kitchen. Oddly, I believe they sense when we have company over and are a bit quicker to fly away from our guests.
After a day of rain, which meant very few bird visits, I reached out to fill the feeder, and the birds were hover close while my hand was still out the window. Now if the feeder goes empty, they tend to polish it off in one day, they sit in the window and demand food rather loudly. We are now going through a 5 lb bag of food every other week!
Finally one bird, well at least one to our knowledge, had the courage to explore our apartment. Unfortunately it chose its daring escapade when my husband was in charge. My lovely groom takes it as a bit of a personal affront that the bird entered the kitchen. But as my older son explains, they just kept waving their arms until the bird figured out it was a “good idea” to turn and leave. This incident started the adult request that I keep the window above the feeder closed if I’m going to keep feeding them.
But it was the beginning of a new new debate has shaped among the adults in the household on whether we should be feeding these "flying rats". I was winning until the pigeons found us; then yes, I conceded to bring it down as a lot, and I do mean a lot, of "poopy" was suddenly mounting on the window seal.
However, I don't want to wast the food, so when the lovely groom is out, and I want lunch time company, I put the feeder out, eat a sandwich in the kitchen and chat with the birds. I'm sure he'll not figure out my folly as I keep the bird feeder hidden with the cleaning supplies. The boys, they are back to making piles of food on the side walk and then counting as the customers fly in.
September 01, 2009
Mosquito Stink
I am a pin cushion of exquisite content, filled with the blood that is a fine delicacy to all blood seeking creatures of the dawn, twilight and night. I am a find that these winged creatures of the dig into over and over. The boys are protected by some unlabeled stuff recommended to me that I smuggled over from China. It comes in a bottle that I plug into the electric socket and leave on all the time. It has no smell. The mosquitoes leave them alone. I have no idea what it is. I have no idea how to get more. So I ration it to only the boys' room as they really need protection.
Yes, I recognize I should have invested in screen windows before the economy tanked and I lost my job. But I kept thinking, I'll get it done before Spring, which of course didn't happen. Now I believe the only way to keep the blood suckers away is to seal all entrances and keep the air conditioning on at all times. The other option, no exposed skin. Which is why you’ll find me under the covers with socks and occasionally a hat.
A few years ago I became allergic to one of the ingredients in your standard deet containing insect repellent. During the day I may still use the deet, but only spraying on my clothes not my body. If you watch the "travel sized" bins, you will still find the 1 ounce sized 98.5% deet. LOVE IT! The smell is one of “I am chemicals that can kill you!” However, for nighttime/bedtime I don’t feel great about making my groom, who has occasional asthma, inhale my deet containing fragrance, so I switched to the natural stuff. Also I have less hives with the natural stuff. However, when I smell like a ripe potted plant, about to bear fruit, it is hard to believe I’m repelling the invaders of the night.
The worst are the little guys that go for your nose. The hover, tickling you until they evoke a sneeze. Which of course is preceded by a great inhalation. Before you sneeze there is a great intake of air when the little speared warrior could be inhaled deeply to places you’d rather not itch. Hopefully the expel, the sneeze, is forceful enough to dislodge any attachment before damage is induced.
I also hate the kill these blood thirsty savages while they are drinking. While there is satisfaction in a solid slap that produces a pancaked insect, the sight of my own blood (I hope) lets me know the swelling should still be anticipated.
So as I laid in my stink, I vowed when work picks up I will invest in the screen windows because there are glorious nights in the 60s when the breeze is so gentle as to allow the invaders to fly, but so nice as to create a crime if the air conditioning were to be used.
August 24, 2009
In an air cast
We went to the "county" on Friday to a friends house that had a pool. If I want the boys to jump on board with the idea I only have to say two things, going to "another city" where there is a "pool". I don't mention the bugs or lack of TV. It was a nice little get away and although we arrived with the rain, the boys went in the pool anyway.
We were done with dinner, my personal favorite of buns and burgers on the grill and it was time to head to the guest house when I took a turn for the worst. Literally, while holding the Little Man in my arms I stepped off the porch not realizing it and twisted my ankle and fell like a sack of potatoes. Good news, the porch was only 4-5 inches taller than the grass, and when I fell the Little Man was fine, but we both heard the gun shot which was the tendons in my ankle stretching for all their worth.
Ok, I'm in pain. I start to cry. Then the Little Man starts to cry. I try to tell him to go get Daddy, but now he is hysterical and won't leave me. I shout out to the Hubby, who looks out the window asks what I want and doesn't come out. I start to shout for our host. He yells back saying "where are you?" We were just in that moment when it turns dark, the porch light was out and I was out of view. "I'm on the ground by the porch and I'm not getting up. Go get my hubby so he can take the Little Man!" Finally action.
With the guys on the move, Little Man finally off my lap which happened to be on top of my ankle, I pulled myself over to the big bucket that had the juice boxes and beer and sunk my foot in. When I stopped crying, pulled myself together, I realized with my foot in a bucket of ice that long I should be feeling pain but I wasn't. Not a good sign. I reached down to find massive swelling and bumbs were I had none. Yes, my turn to visit the emergency room.
The emergency room was empty, they had me fill out one form and then took me straight to XRay. My host said he'd stay with me as he's already had a vasectomy, which was far more information, unnecessary information, than I needed. The doctor came by and prognosed it as a really bad sprain, no broken bones, but he was giving me an air cast and crutches. Estimated I wouldn't be walking for a few days, that I should "try to keep off my feet and the foot elevated" and produced a few Percocet for the night and a prescription for the morning.
Two and a half days later, I can put weight on the foot. But I haven't left the apartment. I'm feeling confident I will be well soon. I also know that two cocktails and a Tylenol are better at pain relief than a percocet. The boys believe the crutches are a great weapon to 'fight bad guys'.
August 23, 2009
Recessionarly Toes
As summer rolled in, it became time for my bi-annual pedicure. Clearly, I'm not a 'girly-girl' or this would occur much more often than once (ok, maybe twice) through the summer and then again in the winter for the holiday party season. But, I thought, why not? I used to paint my toenails when I was a 12 years old, so what is stopping me from doing it now?
Well, paining your toe nails is not like riding your bike...it is a skill you lose over time! Confounding the matter, my preferences have also evolved. I like have the cuticles pushed back and the dead skin removed. I love the hot water soak followed by the foot message. I like sitting back and knowing the job will look great. My self-painted nails are a work out and they look good a couple showers post painting.
When I choose to do my own nails, I didn't realize:
- I'm not as flexible as I was when I was 10 years old. And I'm heavier, not fat, just slightly rounder. Combine those two new elements and critical self-examination of my toes became an activity to inspire sweat.
- Messaging your own feet is good, but not nearly as satisfying as when someone else does it.
- All fingernail polish is not alike. Some are thick and chunky (not a good sign) and others go on smooth. But as a novice in the beauty isle, it is hard to discern the difference from packaging alone.
- If you manage to pain more than the nail, like the supportive toe supplying the nail, the extra paint (or wasted paint) will wash off in about three showers, allowing your work to improve in appearance over time.
- If you are just sitting around waiting for your toes to dry, someone will knock on the door, the kids will have boo-boos that need kissing and the cat will become oddly affectionate.
- The kids that have never seen this process will find you more interesting then Sponge Bob and you'll have to let them in on the action (see above comment about stray paint).
- The children will run around the neighborhood sharing their version of the "I painted mommy's toe nail story".
- You will wonder if it is necessary to wear toe revealing sandals and investigate the alternatives.
August 18, 2009
Trade Show #2, Day 3 - Going on National TV
We have sales and orders to ship. We have gained multiple companies that want to stay in the loop on our progress and may eventually become retailers for us. Additionally, we have gained many contacts that I think will help us down the road.
Today, the Big Boy came to the show and got to see what was going on. I warned him ahead of time that there was nothing there we were allowed to buy. Only things to look at. While he was clearly excited by what he saw, and all the vendors love engaging a child with their wares, he was a really good boy and handled it all very well. And he already told me what he thinks our next product line should be.
Today offered a few surprises. I had one woman 15 minutes before the close of the day walk up and ask what our show special was. Three seconds later her husband caught up. She turned to him and said, order the show special and then meet me at booth #XX and walked out. It was great to have a customer return so determined.
On to national TV. It is confirmed. I will be appearing with Norman on the CBS's The Early Show on Saturday August 29th. This is so cool! They are doing a segment called, "Mother's of Invention" highlighting three Mompreneurs. Should be fun!
August 16, 2009
Trade Show #2, Day 2; Book Update
Tomorrow is the corporate buyer day, so I'm really looking forward to that. I'm not really ready to go very, very large scale, but I'm interested in seeing who is interested in the product, the line, and what can be met.
Yeah, a small victory on this interesting road!
Second victory came in tonight. Kenny my illustrator sent me the first color spread for the book. I'm thrilled. We've worked through the sketches for the entire book, then to the pen and ink drawings, but now we are going through the creating color. Very cool.
On the boys, specifically the Big Boy. On Sundays we review the "calendar" to see if he achieved his goals and he gets a prize. So tonight when I gave him the star for 'letting mommy work' he reported "It was easy today. You were in the big building for the trade show. They don't let kids in to the trade show so I couldn't annoy you." I'll take this as a generally supportive comment, I'll find somehow to spin it that way.
August 15, 2009
On to trade show #2
How different:
1. It's in my home town, NYC
2. I was not the only Caucasian on the floor, in fact minorities (which I actually am as a Latina) were the minority.
3. I have a 10 ft. by 10ft. booth.
4. The air conditioning, while not on full force, was on.
5. The other vendors setting up looked impressive!
6. I was not the only 10 ft. by 10 ft space (at the last show the little booths were almost non-existent, but here it seems to be the majority, which I'm going to believe means more of the little guy like me!).
7. The food vendors were already open and serving people with a variety of food.
8. I have padding under my carpet.
9. They let me wheel in my own bags without drayage fees.
10. My hubby helped me set up (not necessarily a good thing as he told me everything he didn't like about my booth until I reminded him that those things cost money which means more meals at home, fewer dates.) which I am glad to have him see a bit of the business.
I will go in tomorrow hopeful. I have a young actor friend of my husband's helping me, and I think he is a great fit for the "Norman" image. I will take photos tomorrow of the booth and post them. I think my set up is a bit stronger this time around. I did go back to the first trade show entry and post a photo for that one.
Separate update on morning show - I had the "phone" interview with the producer, which I really think they just want to make sure you can answer a question. They are supposed to decide if the segment will be booked by Monday, so it is a long slow drum roll, but I hope to have good news to report in a few days.
Separate, Separate note - I got published as an author! I repackaged an old blog post as a short article and was published in a regional parenting magazine in their August issue. Of course they didn't tell me ahead of time, I found out today when I received a check in the mail with a copy of the article. Really, I'm very happy about it. This was a business idea, to gain a bit more "writing" credibility before publishing the Norman story.
August 14, 2009
idiotic; sometimes.
I know how to pack a suitcase. And I happen to believe I’m a really good packer. Accordingly I spend entirely too much time making sure everything is properly aligned and fits. My husband and a few friends have even commented on my ability to get everything in a small space. They say watching me unpack is like watching the clowns exit the car at the circus. I say, “ I’m good with special issues, I can make it all fit.” In inspection I realize being compared to a circus act may not really be a compliment.
The dark side of being a good packer is that the more you can fit in a single bag, the heavier the bag becomes. Yes, I carry some really heavy bags. I kind of view it as a work out program, like a small physical challenge. I know packing heavy bags with "I can carry it" attitude doesn’t sound like all that bad. It really becomes concerning when you marry it to my number one personality flaw, fierce determination to do it all myself. Not just independence, but a “get the @#$*#(@! out of my way” attitude.
This is the scenario that got me thinking: the cab drops me off 10 yards from the airline out door check in. I have two huge, I mean big enough to hide a few small children, suitcases that hold my trade show kit. I also have one surprisingly heavy little carry on bag. The taxi driver grunts as he lifts the carry on bag out of the trunk. Then he suspiciously eyes the big bags. Of course, my personality flaws kick in and I pick up and move the two big bags and then tip the guy anyway (note another flaw; gluttonous tipping).
I stack the little bag on the smaller of the two bags and drag all three bags toward the check in desk. Note, there is a crack in the side walk 10 feet from the desk. I hit it. Top bag tries to fly. I catch it all as the baggage guy walks over to help me. I say no worries I got it all and wave him off. I walk five more feet to the desk. He looks at me and says, “Now you have to let me help you whether you want it or not.”
Light bulb. I’m an idiot. No doubt my bags are heavy, I weighed them before leaving the room (yes, this means I carry a luggage scale with me when I travel) they are just under the top acceptance level of 70 lbs each. And I have three bags which are hard for me to manage on my own. What am I thinking, combined they do weigh more than me. Yet, damn it, I’m going to do it all! I’m going to do it all by myself. I’m an idiot.
I forget that I can smile and ask for help. I can tip anyone who helps. I don’t need to be embarrassed by the size of my bags… I know its not all clothes and shoes. Furthermore the people, these random strangers who’s opinion I’m worried about, will never see me again. Bottom line, I need perspective. I need to quit being an idiot.
August 13, 2009
Trade show to National TV
So I've packed my bags - yes my whole kit fits into two large, and I do mean LARGE, suitcases. I'm done with the show, but I've learned something. Maybe even learned a lot.
This was not my target market. I want mom and pop stores, boutiques, that have a higher end product and care about the products they are selling. I want buyers that think the fact that part of the sale goes to charity; not those that think it is cutting the profit. I want people who love, adore, children and the product that go to them. They were not really at this show. But I'm excited about my next two shows, one starting in 3 days in NYC, that will be a better fit for me.
I learned how to set up my booth. I have made some changes and will expand a bit on my marketing for the next booth (I'll also be moving from a 5x10 to a 10x10 booth). I have worked on my pitch. I know where to pause to see if the buyer wants to walk away or more information. How to read the body language and respect time efficiency for both of us. I've learned that you don't pitch to everyone, not everyone carries your product category. I've gained ideas on line extensions, some which I think I can pull together for the holiday season this year!
And life is a teeter totter, while the show was a 'learning experience', other things were happening in the background. My part time publicist (only on board for a quick 2 month window), just scored a major booking for me on a national network morning show! I have a phone interview later today, which will seal the deal. Once all the approvals are in place I will tell you all about it! I'm so excited!
August 10, 2009
ASD Show Appears a Bust
It is totally the wrong venue for me, and if my buyers show up here it is only because they were as naive as I am. When I signed up, I did a few things right: I asked what was the price of goods being sold and was told "moderate", I also checked the list of last years vendors and saw the major plush houses listed. But in reality this is a "value/close out" show. The toys here are the mass merchandising products that you would find on Canal Street in NYC. Not even the stuff I like to buy for my boys. I didn't even know these vendors would need a show, I thought they just sold by catalogue.
There were signs during set up that I was not at my ideal venue, but I didn't know how to read these signs. Don't think this is racist, but I need to explain the reality; all the major vendors are Asian importers. No body was friendly with me. No one was speaking English. Everyone had major booths, 2-6 booth space, not the one off space of an interesting unique product like mine.
And when the show opened, most of the buyers were Asian distributors, and walked right passed me even though I said hello to everyone. A few folks have been willing to hear my pitch and like the product. However, they are at this show to get deals, and my price point is totally out side of their expected range. I'm simply at the wrong venue.
What I have heard overall in general advise before coming to the show is true. And I'm gaining a bit advice while at the show. So let me share:
- Try to visit a show before presenting - then you really know what it is like, but you'll have to wait another year to show. This good advice if you have the time to build your business and fly to these locations without a 'return'. But, one vendor told me that a few years ago I would have totally fit in here, but in the last two years the venue had really changed its stripes.
- Buyers want to see you before buying from you. It is true you need to get to the shows to meet the buyers, but it is clear that some are interviewing me and want to see me around before they start buying from me. While I think it is great to have a relationship, I think it is a silly reason for not carrying a product their customers may buy.
- Look at the list of vendors for fit. I agree, but I would add scrutinize the vendor list. Beyond seeing the big names in your category, do you see some of the smaller up and coming companies that you admire? If not, there might be a reason.
- You will meet people. Yes, I am still meeting some interesting folks. There is great resistancetheir business card. When asked most people say no. They'll take your information and follow you, but only those really interested in you product are willing to hand over their cards. And, given how much marketing materials and sampling costs, I'm cool with this attitude.
- There are sharks. Yes, I've already had a "business consultant" stop by and tell me why he thinks my businesses will fail and how he can help me. I promptly told him he has assumed an incorrect business plan and that this is the inappropriate venue to have such a discussion and I would be happy to see him leave my booth. At which time I also stood my full height and glared that "Mommy would really like to hit you" glare.
- Food at the Venues is terrible. Yes, but interestingly, they did bring in one food court just for the importers that serves only Asian style Asian food (vs. American style Asian food) which is really quite good although still ridiculously expensive. And hard to find.
So, I am heading back to the show this morning. I will continue to be friendly, but honestly I'm a little tempted to leave the show a day early. We'll see how it goes today. And the biggest bummer. The pool closes at 6 pm, so I don't even get pool time.
August 08, 2009
Trade Show Set up
So today I'm in Las Vegas. After getting up at 5 am to catch a 7:30 flight, leading to a 10:30 am landing (with time change), checked into the hotel and then off to the Sands Convention center for trade show set up!
As the Big Boy says, "I'm going to go sell Normans so we can have more money and pay for school!" YEAH!
I'm putting Norman PhartEphant out there to the whole sale buyers!! This is how I found out if Fierce Fun Toys, LLC is going to make it as a real company or not! This show is a good but interesting fit for me, it is a general house & gift show including housewares, jewelry, gift & toys. I'm in the toy section.
To say I'm excited to be here is an understatement. The day went well, but I did find myself so intimidated that I had to go out for a walk. Of course the walking gave me ideas how to make the booth look better, which it does now, but I also sweated BIG time as it was about 100 degrees at 2 pm!
The show is humongous! There are bout 3,000 vendors and supposedly about 20,000 buyers coming. The place is so big that they had 18-wheeler trucks in the isles dropping of the various suppliers stuff.
I have a tiny booth, 5x10 feet. The other vendors have very professional looking set ups. I'm not. But I'm happy with mine. I will take a photo tomorrow. The other vendors also have 2-6 booths (not all but many of them), and I seem to be the only one out with only one product.
There are lots of stuffed animals, or "plush", but Norman seems pretty unique. I also have a couple draft copies of the book with me for pre-sale.
I actually do not "know" the person helping me in the booth tomorrow: it is a friend of a friend. But We've talked on the phone and she seemed nice and willing. Bottom line, I know I can't do it all by myself (see I am maturing!).
I'm not sure what my sale goals are. I've really struggled with coming to terms on what they should be. It seems like I should at least be able to do 2 sales orders an hour, from 9 am to 6 pm, which would be 18 orders. But that also seems pretty lame. But I just don't know?!? I can't wait to find out!