So I've packed my bags - yes my whole kit fits into two large, and I do mean LARGE, suitcases. I'm done with the show, but I've learned something. Maybe even learned a lot.
This was not my target market. I want mom and pop stores, boutiques, that have a higher end product and care about the products they are selling. I want buyers that think the fact that part of the sale goes to charity; not those that think it is cutting the profit. I want people who love, adore, children and the product that go to them. They were not really at this show. But I'm excited about my next two shows, one starting in 3 days in NYC, that will be a better fit for me.
I learned how to set up my booth. I have made some changes and will expand a bit on my marketing for the next booth (I'll also be moving from a 5x10 to a 10x10 booth). I have worked on my pitch. I know where to pause to see if the buyer wants to walk away or more information. How to read the body language and respect time efficiency for both of us. I've learned that you don't pitch to everyone, not everyone carries your product category. I've gained ideas on line extensions, some which I think I can pull together for the holiday season this year!
And life is a teeter totter, while the show was a 'learning experience', other things were happening in the background. My part time publicist (only on board for a quick 2 month window), just scored a major booking for me on a national network morning show! I have a phone interview later today, which will seal the deal. Once all the approvals are in place I will tell you all about it! I'm so excited!
